Friday, July 22, 2011

The Niche

I just finished reading a how to increase the sales of ebooks book and it turns out one of the most important keys to success for an author is finding her niche, her specific audience, her target market. And that's just what I intend to do for my memoir called Mirror Talk about a Catholic girlhood and working in theatre. Without revealing too much about myself, my target market is older Catholic women inordinately fond of vodka, dark chocolate, cats, and movies without gunfire. I certainly don't intend to deliberately exclude young non-Catholic women, men of any age, and sullen scotch drinkers from my readership but I do want to be realistic about who will buy my book.

The how to book also says instead of trying to widen one's target group, an author should narrow it down, appeal to a smaller group, one she has a great deal in common with, as this actually increases her chances of sales. Going along with this thinking, my target audience would now become older Catholic women inordinately fond of vodka, dark chocolate, cats, movies without gunfire, poetry, and men with curly hair. And if I can just get these women to put the vodka tonic and box of chocolates down for a minute and click on this link Kindle "Mirror Talk" to buy the book, my cat Byron and I can go back to watching "Pride and Prejudice."